I'm a product person with a background in design and architecture. I try to dip my hands into a variety of mediums including but not limited to print, editorial, web and mobile, spatial and interiors.
I'm currently working on building an assortment of things with incredible people at Asimov Collective, a small studio I started with some friends based in Brooklyn, New York. I've been lucky to work with teams of all sizes and achieve beautiful work with some beautiful people.
New Balance wanted to create a unique experience for their runners and all visiting from around the world for the NYC Marathon in 2018. We created vignettes of NYC memories such as the T-Shirt Deli, 5th Ave Window Shopping, Blocks of NYC - to create a mini experience within the larger setting of New York.
The event ran for two weekends in 2018 in the Jacob K. Javits center and was a massive success - grossing over $4 million+ in sales for NB in just two weekends of opening.